Sarah Kiely- Managing & Creative Director, Sadie’s Kitchen Ltd.

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      Dragon Alison Cowzer with Sarah Kiely from Sadies Kitchen who produces Broths at the launch of the new series of RTE’s Dragons Den. kobpix/NO FEE

    • Sarah Kiely- Managing & Creative Director, Sadie’s Kitchen Ltd.'s presentations

    After years working in a stressful media job, my digestive health was not good. After trying almost every supplement and treatment, I discovered bone broth. I set up Sadie’s Kitchen in late 2015 to launch Ireland and Europe’s first bone broth. Since then, I’ve grown the business into over 200 stores, including Dunnes and Supervalu, secured two investments in my company, won two start-up awards and begun exporting to NI.

    Presentation title: ”Using the power of PR to launch a first to market product in Ireland & Europe”

     

    The slides will touch on the importance of PR and how to harness the power of the unique position of creating a new category of food in Ireland. I’ll explain how we educated, raised awareness and capitalised on our innovation and offering.

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