Rosy Temple-Sales Manager Ireland, Rebel Kitchen.

  • For two years, Rosy worked with the pioneering UK organic food brand, Rebel Kitchen. Rosy developed sales in London. Having gained experience in managing wholesale and retail sectors and running a field sales team, Rosy made the move to return home to Ireland. Rosy is now establishing Rebel Kitchen in the Irish market.

    Talk title:

    Breaking the mould: innovation in the free-from category

     

    Synopsis

    Introduction (2 slides) – brief over-view of the growth of the free-from market (globally – Mintel report stats) and in Ireland (Board Bia report stats)

    Product innovation (3 slides) – shifting trends within free-from. Initial focus on gluten free moves towards an emphasis on ‘plant power’ & ‘simple/natural ingredients’ (examples of innovative products on the market in last 12 months + Mintel consumer trends).

    Beyond niche (1 slide)– in store & ontrade innovation in championing the availability of free-from goods (stats on grocery sector investment on f-f aisles/growth of f-f food availability ontrade (from new restaurants to food trucks)

    Challenges to innovation (1 slide) – impact of EU & US restriction on use of terms like ‘dairy free’

    Conclusion: innovation in both products & consumer availability – allowing free-from to break the mould and become the norm.

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