Róisín Maxwell- Communications Executive, NCBI.

  • Róisín Maxwell is a graduate of MA in PR course in DIT, now Communications Executive in NCBI. Róisín works to create awareness of NCBI services and campaigns, activing fresh and engaging campaigns for good. Achieving 14 million impression for the Dine in the Dark Campaign in 2016. Róisín is passionate about spreading the Dine in the Dark experience nationwide.

    Synopsis:

    Culinary Campaigns for Good.

     The food and beverage industry is powerful in itself, not only does the industry create magical experiences, but we have seen how they can transform the lives of hundreds of thousands of people with sight loss across Ireland while also benefiting their bottom line. NCBI has used the powerful tool that is the food and beverage industry to drive social change for a marginalised community. Dine in the Dark focuses on social media, traditional media and community engagements.

     

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