Guy Douglass -Strategy Director of Parker Williams, part of Sun Branding Solutions UK and Ireland

    •  
    • Guy Douglass -Strategy Director of Parker Williams, part of Sun Branding Solutions UK and Ireland's presentations

    Guy Douglass is Strategy Director of Parker Williams. A highly effective brand strategist with a potent combination of strategic rigour and creative verve, and expertise in strategic planning, brand positioning, brand design, packaging, innovation and facilitation.  Guy has over 30 years experience in the design industry both agency and client side.

    Talk title:

    Inclusive design inspired by an ageing population

    Talk synopsis:

    Today there are more than 11.6m over 65s in the UK and Ireland, holding 80 per cent of the nation’s wealth, and outnumbering the under 65s three to one.

    It’s a growing market, and one which brands are not yet equipped to serve. What can we learn about the over 65s that could inform more relevant product and packaging design that appeals to everyone?

    This talk shares insight from a diverse mix of experts, focusing on what our ageing population wants and needs and why developing by demographic just doesn’t work these days.

     

  • Organisers



    Sponsors


    Media Partners