About the awards
The Irish Quality Food and Drink Awards represent a unique collaboration between Food and Hospitality Ireland (formerly SHOP) and The UK Quality Food and Drink Awards, which have been rewarding excellence in food and drink flavours, textures and aromas for more than 35 years and are highly respected within the UK multiple grocery sector and food producers for the rigour and transparency of the judging process.
These new accolades set out to recognise excellence in product development for food and drink producers, retailers and catering companies in Ireland only.
How they work
The Quality Food and Drink Awards will break into distinct elements:
- The Category Q winner - For products aimed at the multiple and independent grocery retail market.
- The Catering Q - for products targeting the catering market
- Quality Drink Awards - for alcoholic drinks products for retail and foodservice.
Each category has been specifically tailored to represent the key drivers in today’s everchanging marketplace. The ‘Value’ category in particular reflects the current economic environment, in which price consciousness has become an engrained part of consumers’ shopping and eating out habits.
Percentage of visitors with direct purchasing authority at 2012 event
Percentage of visitors that successfully identified new suppliers at 2012 event